ads.txt for publishers

Publishers use ads.txt files to specify authorized digital sellers of their advertising products, and DSPs use it to verify that they are purchasing products from authorized sources. This implementation step is optional, but highly recommended for transparency.

In 2018, the IAB introduced ads.txt files, which enable web publishers to specify authorized digital sellers of their advertising products. app-ads.txt is the mobile version of this profile, which mobile publishers can use for implementation. This text file declares your list of authorized digital sellers (ADSs), preventing unauthorized sellers from profiting from your products or selling counterfeit products.

To implement ads.txt:

When you create a placement on your account, provide your website

Create an ads.txt file in Notepad and include the following data:

Ad source domain: EZmob's source domain is ezmob.com.

ZoneID: You can see it in the label (&zoneid=).

Type of relationship: In EZmob, the type is DIRECT

If you have more than 1 banner area on your website, just add each banner area as a separate line

Put the ads.txt file at the root of your website

Verify that the file is implemented correctly by appending /ads.xt to your domain (eg: http://yourdomain.com/ads.txt )

Also, EZmob has integrated with several demand partners to improve fill rates and CPMs.

To access this demand, add the following lines to your ads.txt file (just copy them, open notepad or any text formatting application, paste above, and save; or paste and save directly to your current ads.txt file or your CMS):

ezmob.com, 762111, DIRECT

rtbpros.com, 4517, RESELLER

smartyads.com, 824, RESELLER, fd2bde0ff2e62c5d

smartyads.com, 825, RESELLER, fd2bde0ff2e62c5d

smartyads.com, 753, RESELLER, fd2bde0ff2e62c5d

smartyads.com, 1315, RESELLER, fd2bde0ff2e62c5d

admixer.net, 16596c71-1066-41e7-b56c-0a477b9a3549, RESELLER

rubiconproject.com, 16568, RESELLER, 0bfd66d529a55807

pubmatic.com, 120391, RESELLER, 5d62403b186f2ace

improvedigital.com, 1057, RESELLER

peak226.com, 12400, RESELLER

axonix.com, 56051, RESELLER

cmcm.com, 104, RESELLER

cmcm.com, 72, RESELLER

onetag.com, 5cea73dc915a554, RESELLER

advertising.com, 28246, RESELLER

google.com, pub-3769010358500643, RESELLER, f08c47fec0942fa0

rubiconproject.com, 11006, RESELLER, 0bfd66d529a55807